Private Label Wine Insights & Case Studies

Home » Private Label Wine Insights & Case Studies

Private Label Wine Resources

Trends, strategy, and real-world guidance for building private label wine programs that perform in 2026 and beyond.

Red wine being bottled on a bottling line.

Private label wine has evolved into a strategic business tool. As the wine market continues to consolidate, businesses are under pressure to simplify portfolios, protect margins, and deliver consistency customers can trust.

This resource hub was created to support retailers, hospitality groups, and brands exploring private label wine—not just as a product, but as a long-term strategy. Here you’ll find expert perspectives, current market analysis, and real-world case studies designed to help you make informed decisions with confidence.

At E2 Family Winery, we believe private label works best when it is focused, intentional, and built for repeat purchase. These insights reflect that philosophy.

Interested in launching a private label wine?

Learn more about our Private Label Program

Private Label Wine in Today’s Market

Understanding market dynamics is the foundation of a successful private label program. These articles explore how consumer behavior, category trends, and portfolio rationalization are shaping private label wine in 2026.

Private Label Wine in 2026: Why Focus Wins

Read full blog post.

Private Label Wine in 2026: Why Focus Wins

The Future of Private Label Wine Beyond 2026

Blog post coming soon.

The Future of Private Label Wine Beyond 2026

Understanding the 2026 Wine Buyer

Blog post coming soon.

Understanding the 2026 Wine Buyer

Explore how these trends inform our private label wine program.

Portfolio, Pricing & Brand Strategy

Private label success depends on choosing the right wines, pricing them with discipline, and branding them with clarity. These resources break down the strategic decisions that drive long-term performance.

Choosing the Right Wines for a Private Label Program

Read full blog post.

Choosing the Right Wines for a Private Label Program

Pricing Private Label Wine for Margin in 2026

Read full blog post.

Pricing Private Label Wine for Margin in 2026

Branding That Builds Trust in Private Label Wine

Blog post coming soon.

Branding That Builds Trust in Private Label Wine

Production, Quality & Inventory

Operational discipline separates private label programs that scale smoothly from those that struggle. These articles focus on timelines, consistency, and inventory planning.

Production & Timeline Strategy

Blog post coming soon.

Production & Timeline Strategy

Quality & Consistency in a Value-Driven Market

Blog post coming soon.

Quality & Consistency in a Value-Driven Market

Inventory & Reordering Fundamentals for Private Label Wine

Blog post coming soon.

Inventory & Reordering Fundamentals for Private Label Wine

Private Label Wine Case Studies

Real-world examples provide clarity. These case studies highlight how successful private label programs position themselves, execute with discipline, and build customer trust.

  • Costco’s Kirkland Signature: “Premium Trust at Minimum Markup”Costco built Kirkland Signature into a private label powerhouse by positioning it as high quality at a low markup, reinforcing the value proposition of membership.
  • Trader Joe’s Charles Shaw: “A Value Anchor That Drives Habit”Trader Joe’s turned Charles Shaw (“Two-Buck Chuck”) into one of the most recognizable private label wine stories in the U.S. Business Insider reported Trader Joe’s has sold nearly a billion bottles of Charles Shaw since 2002, underscoring the power of a simple, consistent value proposition.

Read about all three custom private label wine program case studies and why they worked in our full blog post.

PRIVATE LABEL WINE CASE STUDIES

Ready to Build a Private Label Wine Program That Performs?

Whether you’re exploring private label for the first time or refining an existing program, our approach is built around focus, consistency, and long-term success.
Explore the Private Label Wine Program